White Papers

If you need a business-to-business ( B2B) high-level marketing tool targeted at decision-makers, you need a white paper. 

I specialise  in writing medical white papers  which are a cross between an informative article and a corporate brochure. Done well they can help convince your customers to buy your products, or use your services.

The aim is to both educate and sell.

"We hired Anne to produce a white paper for us, she created an engaging paper that translated our key messages and exceeded our expectations".

C. Milne, Marketing Manager OCURA

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"White papers  help
convert prospective customers 
into paying customers

White Papers, Case Studies and Healthcare Education

Creating  white  papers, case studies and patient education materials are big projects. Done well, they can help build your authority in your speciality, generate more sales for your business and attract new customers.

If you have an idea in mind for a white paper, patient education materials or a case study and would like to outsource the written work to a  professional health writer, please contact me here. 

We'll  set up a free video call  to discuss your project and I'll give you a personalised quote based on the work involved. Pricing for a  fully referenced white paper  typically begins at £1,500 (GBP). Please contact me  to ask for a quote. 

The writing process

First contact

 It’s important that we have clear  lines of communication so that our work together is as smooth as possible. As soon as you have made initial contact  I'll give you my personal email and Skype ID so that we can keep in touch as your project progresses.

Project Discussion

Use the form below to give me a quick idea of what you’re looking for including your time frame for completion. If you prefer you can email over details of your project here. 

Providing I can help you we can then schedule a 15-20 minute phone or Skype conversation to review detailed information about your company, customer profile and our work together.

After that, I will send you a draft agreement. Or if your legal team has an agreement, we can use that. Once we have both signed the agreement, I will begin work on the project.

I ask for 50% payment up front and 50% within 14 days of final delivery

Next steps

Next steps If your work requires research I will begin collecting information from peer-reviewed journals and other reputable sites for information. I’ll then break down the information, develop an outline, and  write and edit the project in your preferred writing style.
​​

Review and feedback

Once I have sent over you completed project you have up to 7 days to request a revision for grammar and style if needed.

Please note: The copyright for all work remains with me until payment is received in full.

Maintaining high standards is important to me and I like to ask for your comments and feedback to help me improve my writing services. We can also discuss moving forward on other projects as needed.

"Just a quick note to thank you for all your hard work on the recent white paper.
You made it all seem very logical and easy!"
C. Worrell, Marketing Manager SLE

‘Anne grasps concepts well and finds interesting, relevant sources to back these up that creates an insightful and helpful resource for clients’

---

Shane​ Barry
Concept Advisor
Spacestor Healthcare

Customers expect a lot from the organisations they buy from and simply telling your customers that you are the best may not be enough.

You need to prove it.
​
Providing white papers to highlight the benefits of your products or services is an excellent way to do this.

I'd like to talk over creating a white paper

Using white papers to generate leads

​​White papers tend to read by decision makers, which makes them an excellent tool to . . .
​

• Generate interest in new products
• Differentiate your products and services from your competitor
• Demonstrate market leadership 
• Promote medical expertise
• Gain new business

Don't have the time or experience to write your own medical white papers?
Don't worry, I can help you with that.  

Let me know how you would like to showcase your business and I'll get back to you within 24 hours. Together we can explore if white papers are a good investment for your company. 

Samples & Style

Help your customers choose your
services with persuasive arguments
that both educated and sell.

Interested?

With a natural focus on reader interest and engagement, Anne's writing style blends effortlessly
with my own core content. 
She's easy to work with and produces high quality copy with a quick turnaround.

Lynda Hudson    First Way Forward

Benefits of​ writing a white paper 

Two things every white paper must have

How to write a white paper
​for a medical device

White paper planning