Sample Medical White Paper


​Thinking of hiring me to write for you?

Before we work together it's important that you are comfortable with my writing style.

Click here to read a sample white paper on incubator humidity as an example. 

Remember, white papers can vary tremendously in their style and layout. This is why the first step in the writing process is for us to  get  together via telephone, email or video call to discuss your specific needs and preferred presentation style. 

Of course, you can also leave the design entirely up to me if you wish.

Style matters

First impressions count and how you present your white paper can make a big difference to how well you engage your readers.
 
Layout, colour, use of fonts, images and even creative use of white space, all have an impact.  Done well a white paper can help secure new business and reinforce the loyalty of existing customers by demonstrating innovation and thought leadership.
 
But if you don’t create a good design no one will read it.

Key design elements that every white paper should have

Create an eye catching cover
Yes, readers really do judge a book by its cover. This means it’s worth investing in a high quality, modern, yet timeless image that will be both visually interesting and accurately reflect the content of your paper.  ​
Enhance visual impact with creative branding
Creative use of colour can go a long way to making your white paper stand out.
Use bold, vibrant splashes of colour to draw attention to key points and page numbers to help your reader navigate through the text.
Avoid unbroken walls of text 
Unbroken single lines of text are far harder to read than short lines of text, interspersed with images, quotes or simple white space. Aim for 60 characters per line to make your content easy to read.
Make use of icons and images
Icons and images have an important role to play in reinforcing information and making it easier to understand. For example, icons can be used as directional cues to help organise or highlight important points. High quality relevant images on the other hand, can be used to communicate elements of emotion or reinforce key themes.
Encourage follow up
As the primary purpose of a white paper is to encourage customer engagement it makes sense to leave your readers with an easy way to contact you. Adding key contact information with a  clickable link to further information is essential.
"Just a quick note to thank you for all your hard work on the recent white paper.
You made it all seem very logical and easy!"
C. Worrell, Marketing Manager SLE

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