Case Studies
Do you have a customer story to tell?
Case studies are all about telling the story of your services from your customers perspective, and they're an ideal way to highlight the success of your product without an overt sales pitch.
A well written case study can bring academic research to life and give your product enhanced credibility with real life examples of customer solutions.
By telling a customer success story you can . . .
Case studies are all about telling the story of your services from your customers perspective, and they're an ideal way to highlight the success of your product without an overt sales pitch.
A well written case study can bring academic research to life and give your product enhanced credibility with real life examples of customer solutions.
By telling a customer success story you can . . .
- Demonstrate how your product or service can solve a problem.
- How the customer used your product to solve their problem.
- Provide evidence of customer satisfaction with your product.
- Attract new customers and get your best customers more involved with your company.
Is a case study similar to white paper?
No, not really.
A white paper is a long, evidence-based, well referenced article, that describes how a particular innovation, or technological advance solves a problem.
Case studies can be exploratory, descriptive, or explanatory. Either way the goal is to demonstrate how your product or service can solve your potential customers problems.
A well written case study reads like a good story. Everyone likes to read a good story, it’s something our brains are hardwired for, and stories are a great way to engage your customers attention. By engaging your readers imagination in your product story, you can tell your customers what it’s like to use your products before they buy.
A white paper is a long, evidence-based, well referenced article, that describes how a particular innovation, or technological advance solves a problem.
Case studies can be exploratory, descriptive, or explanatory. Either way the goal is to demonstrate how your product or service can solve your potential customers problems.
A well written case study reads like a good story. Everyone likes to read a good story, it’s something our brains are hardwired for, and stories are a great way to engage your customers attention. By engaging your readers imagination in your product story, you can tell your customers what it’s like to use your products before they buy.
Get your customers to imagine using your
products and you're half way there.
Crafting a credible and interesting story to get your customers attention
Case studies tend to be written to a standard formula. And there's a reason for this. It works.
Very simply the for formula goes something like this:
1. Client/customer/relationship background
2. Challenge
3. Solution
4. Results
5. Call to action
Just as in writing a white paper, compelling details can be highlighted with quotes, callouts and sidebars. It all helps keep your company's name fixed in your readers mind.
Very simply the for formula goes something like this:
1. Client/customer/relationship background
2. Challenge
3. Solution
4. Results
5. Call to action
Just as in writing a white paper, compelling details can be highlighted with quotes, callouts and sidebars. It all helps keep your company's name fixed in your readers mind.
5 ways to boost the value of your case study
Once your case study has been published, you’ll find yourself with a wealth of valuable information that can be re-purposed with minimal effort to maximise its value. Here are 5 simple ways you can extend the reach of your message.
- Publish the case study as a blog post.
- Create a PDF giveaway for your website
- Pull the best artwork from your case study and post it on Pinterest
- Send your case study your mailing list
- Share key points from your case study on social media
A professionally printed case study also makes excellent promotional material for your sales teams, be used as giveaways at sales events or even turned into video content for your website.
Let me write your customer's story for you,
while you focus on what you're good at, growing your business.
while you focus on what you're good at, growing your business.
Ask me to write for you
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