White papers are known for being fact-filled and informative and yet gently persuasive at the same time. Their aim is to gently lead your customers to the conclusion that your solution is best for them.
  
 And because they tend to be read by decision-makers it makes them an excellent tool to:

• Differentiate your products and services from your competitor
• Broadcast new research findings or innovations in practice
• Demonstrate market leadership

And of most important of all, gain new business.
 

​Cut through the noise of your competition
 
Offering your audience a gated white paper can be an excellent source of highly qualified leads. Not only that, a white paper can go a long way to establishing your company brand as a leader in the field.
 
It’s a way of offering high-value content to your customers whilst at the same time helping them decide to buy with persuasive, evidence-based research to support your product or service.

For example, a white paper can . . .

• Generate interest in new products
• Differentiate your products and services from your competitor’s
• Identify you as a thought leader and expert in your field
• Gain leads and sales by demonstrating market leadership
• Grow your email list and boost social media engagement
• Stimulate new ideas and innovative thinking

​Ultimately white papers, special reports, e-books and executive briefs are designed to help you win business. From the first page to the last they are full of  high value substantive content  that aims to educate your ideal customer and bring them on board.

Once written a white paper can be creatively adapted for multiple uses. For example:

• Creating valuable educational resources for your business.
• Providing up to date, evidence-based material for social media posts. 
• Creating high value content to repurpose for blog posts, teaching aids and social media content.

If you run your own healthcare business, you’ll know by now that health blogging is an essential tool to build reader engagement and establish your brand’s credibility. 

No problem if you enjoy writing and have time to spare. But for many small business owners finding the time and creative juice to create regular engaging health blogs can be an unwelcome chore.

At least that’s how many of my regular clients feel. Maybe you do too.

1.  Hiring a freelance health blogger can save you precious time.
If you’re running your own business you’ve probably already got plenty to do.
You may already have people in your office who are decent writers, but wouldn’t their time be better spent on other tasks? A freelance writer can create fresh content quickly and professionally. It’s what they do for a living. When you take into consideration the amount of research and other time-consuming activities needed to get a major writing project, or even a short blog completed, it makes sense to hand some of your workload over to a professional.

2. You give your readers a fresh perspective
Freelance health bloggers can write across a wide range of health specialities For example, my background as a Midwife gives me natural expertise in the fields of infertility, maternity and baby care. But as a freelance writer, I write about a huge range of subjects that are health related.
Each time I write I increase my depth of learning, all of which builds my experience and helps me generate fresh ideas for the next client I write for.

3. You can hire global talent with no additional employment costs
A key advantage of enlisting the skills of a freelance health writer is that it does not confine you to your local job market. From my point of view, this has to be one of the most liberating aspects of my work. I’ve written for clients on the far side of the world whilst living on an isolated Scottish island, in a remote village in Devon and even from the deck of a boat.

It doesn’t matter where I am. I can write in either US or UK English, attend virtual video meetings and stay connected via email and messaging services no matter where I am.

From your point of view as an employer, the benefits are even greater. You can by-pass the conventional costs of in-house employment and can protect both your budget and your stress levels.

4  A freelance health writer can help you appear as an industry expert
If you are generating regular high-quality blog posts for your health care business then before long you will have plenty of good quality content that can be re-purposed into an e-book.

If you want to appear as an industry expert that is a simply brilliant idea that you can’t afford to ignore. 
For example, you could offer:

• An e-book explaining your most frequently asked questions.
• A booklet explaining a treatment procedure,
• An e-course to help them follow along with self-care.
   

If you have high quality content sitting around on your website, don’t just leave it there. Get it to work for you and create additional value for your customers. I’ve seen this work well for both medical and dental practices. It’s a task that most freelance health writers are skilled at and it’s an easy way to help you stand out amongst the competition.

5.  A freelance health blogger can help bring clarity and focus to your marketing plan
 
The chances are you’re busy. Busy focusing on your patient’s welfare. Busy running your business and busy keeping up to date with all the latest developments in your clinical field. With so much happening at once, it’s easy to lose sight of the need to work on your business as well as in it and key marketing messages can get buried in your ‘to do’ lists.
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A specialist health content writer can help you keep your blog posts on track and on message and whilst freeing more of your time to build up your business.

If you’re finding it a challenge to keep your patients or customers up to date with all the latest development in your business, or new developments in your field, it’s worth exploring how a content writer could help.

,6. You don’t need to find original content your health blogger will do that for you.
Do you know that saying “you can’t see the wood for the trees”? Well writing fresh and engaging content for your healthcare business can be a bit like that. The chances are you are so close to your work it’s no longer easy for you to view your marketing materials as your ideal client would.
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Fortunately, this is one skill that freelance health writers are very good at. Usually, all you need to do is decided on the topic, provide relevant links and keywords and leave the rest to your writer. Most health writers will even source appropriate royalty free images for you.

7. Freelance health writers are trained in SEO optimisation
In today’s ultra high-tech world writing innovative, fresh content for your readers is only part of what is required. The other element that is often overlooked is to write for the search engines. This step is essential if you want to reach your target audience.

Discovering what keywords are trending for your industry can be time-consuming and knowing where to place those keywords within your text is a skill that needs time to develop. So why not let an expert help you out with that?

So, there you have it.

Whether, you maintain a regular blog, would like to freshen up your practice leaflet or are thinking about creating an e-book to boost your credibility there’s a lot to consider and having a freelance health blogger or content writer on your team can free you up to grow your business in ways that only you know how.
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If you would like to talk to me about growing your business with new patient education materials, or fresh blog content, you can contact me here.